RUGGED ROAD 25 V2

 Rugged for Life: Lifetime Warranty

 Ultralight: Half the weight of the competition

 Heads Up Floatability: Floats upright every time

 Ice for Days: Load it up for up to 7 days of ice retention

 Kick Flip Lid™: Removable and reversible lid with cupholders

 Cavernous Interior: Less plastic, more ice and drinks

 “Double-Up” Handle System: Two options to carry